Started in 2007, Volwaard is the result of a unique collaboration between the Plukon Food Group and its farmers. Respect for consumer preferences and animal welfare is the credo behind the Volwaard concept. Together with supermarkets and the Dutch Society for the Protection of Animals (DSPA) they are striving for further improvements in animal welfare. The birds get twice as much space than is standard, an outdoor covered area and 100% vegetarian feed. The Volwaard chicken has a better life and is also backed by the "Better Life" hallmark of the DSPA.
"We believe it is our duty to build up a leading position in poultry welfare within this growing group of farmers and for consumers who are becoming increasingly aware of their ethical responsibilities. I am convinced that the Good Chicken Award will help Volwaard make this animal welfare initiative even more successful. Animal Welfare is one of the key factors in our Mission Statement and we realize that we can make a difference to the poultry sector in North West Europe."
Niels van Gestel, Commercial Director Plukon Food Group
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If you have any further questions regarding this, or any other matter, please get in touch with us at supporters@ciwf.org.uk. We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).
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